How Much Do Marketing Agencies Charge for Social Media Management in 2026?
In 2026, the cost of social media management charged by marketing agencies depends on the scope of work, platforms managed, content quality, and the level of strategy involved. On average, marketing agencies in India charge between ₹15,000 and ₹1,20,000+ per month for social media management.
As brands demand stronger engagement, better content, and measurable results, social media management has evolved into a strategy-driven service rather than just posting content.
Average Pricing by Business Type
Small Businesses & Startups
₹15,000 – ₹30,000 per month
This typically includes basic content creation, posting on 1–2 platforms, captions, and limited strategy support. Ideal for brands that want consistent visibility without aggressive growth goals.
Growing Brands & SMEs
₹30,000 – ₹60,000 per month
At this level, agencies offer content strategy, regular posts and reels, audience behavior tracking, performance analytics, and brand-focused content planning. This is where growth-oriented social media management begins.
Established Brands & Ecommerce Companies
₹60,000 – ₹1,20,000+ per month
These packages include advanced content creation, high-quality video and UGC content, paid social media support, influencer collaborations, detailed reporting, and active community management.
What Influences Social Media Management Pricing?
Several factors affect how much a marketing agency charges:
- Number of platforms managed (Instagram, Facebook, LinkedIn, etc.)
- Type of content (static posts, reels, videos, UGC)
- Posting frequency
- Paid ads or influencer marketing involvement
- Depth of strategy, analytics, and reporting
- Agency experience, creative quality, and team size
Why Social Media Management Costs More in 2026
In 2026, social media management is no longer about simply posting content. Brands expect strategy, creativity, performance tracking, and ROI-driven growth. Agencies are now responsible for aligning content with business goals, which naturally increases pricing.
Brands are paying more — not for activity — but for results.
Sochify’s Social Media Management Pricing
At Sochify, we focus on strategy-first social media management designed for brands that want real growth, not just posts on a calendar.
- Social Media Management: ₹30,000 per month
Includes content planning, creative execution, platform management, and performance tracking. - Ads Creative & Campaign Support: ₹20,000 per month
Covers ad creatives, copywriting, and optimization-ready content for paid campaigns.
Our pricing is structured to suit growing brands and SMEs that want consistent content, strong branding, and scalable performance without enterprise-level costs.
Final Takeaway
If you’re only looking for basic posting, lower-cost packages may be enough. But if your goal is growth, leads, or sales, investing in a strategy-driven social media management service delivers far better long-term returns.
Choosing the right agency in 2026 isn’t about the cheapest price — it’s about finding a partner that understands your brand and helps it grow.
