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Advertising Budget
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How to Decide the Right Ad Budget for Your Business

/ February 9, 2026

Running ads without a clear budget strategy is one of the biggest mistakes brands make. In 2026, ad platforms are more competitive than ever, and spending more money doesn’t always mean better results. What matters is setting a relevant ad budget that aligns with your goals, audience, and stage of growth. This guide will help you understand how to decide the right ad budget for your business and how to spend it wisely. 1. Start With a Clear Advertising Goal Before setting any budget, define what you want from your ads. Common ad goals include: Each goal requires a different budget approach. For example, awareness campaigns usually need higher reach, while conversion campaigns need better targeting and testing. 2. Understand Your Business Stage Your ad budget should match where your business currently stands. A relevant ad budget grows with your business, not all at once. 3. Choose the Right Platform Different platforms require different budget levels: Don’t spread your budget across too many platforms. Focus where your audience is most active. 4. Factor in Testing and Optimization A smart ad budget always includes money for testing. You need budget for: Testing helps reduce wasted spend and improves performance over time. Brands that skip testing often burn money quickly. 5. Calculate Your Minimum Viable Ad Budget A simple way to estimate your starting budget: This gives you a realistic budget instead of guessing. 6. Track Performance and Adjust A relevant ad budget is not fixed. Monitor: Shift budget toward campaigns that perform and pause those that don’t. How Sochify Helps Brands Plan Smarter Ad Budgets At Sochify, we help brands plan and manage ad budgets that focus on results, not just spending. Our approach combines data, creativity, and continuous optimization to ensure every rupee works harder. Along with social media management, we provide ads creative and campaign support designed to scale performance while keeping costs under control. Final Thoughts There is no “perfect” ad budget—but there is a relevant one for every business. When your budget matches your goals, platform, and growth stage, ads become an investment instead of an expense. A strategic approach always outperforms random spending.

Find Relevant Influencers
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How to Find Relevant Influencers for Your Brand: A Complete Guide

/ February 9, 2026

1. Define Your Influencer Marketing Goal Before searching for influencers, get clear on why you need them. Common goals include: Your goal will decide: Without a clear objective, influencer campaigns often fail—even with popular creators. 2. Understand Your Target Audience Relevance starts with the audience, not the influencer. Ask yourself: An influencer is relevant only if their audience matches your customer profile. A creator with 20,000 highly targeted followers is often more valuable than one with 500,000 random ones. 3. Choose the Right Platform Different platforms serve different purposes: Focus on platforms where your customers already spend time, not where influencers are trending. 4. Identify the Right Type of Influencer Influencers fall into different categories: For most brands, micro and nano influencers deliver better ROI because their audiences trust them more. 5. Search for Influencers the Smart Way Some effective ways to find relevant influencers: Also, look at your existing followers—sometimes your best influencers are already engaging with your brand. 6. Evaluate Influencer Relevance & Quality Before reaching out, review these key factors: Avoid influencers who promote every brand or have low engagement despite high follower counts. 7. Check Past Collaborations and Credibility Look at: Creators who integrate brands naturally into their content tend to perform far better than overly promotional profiles. 8. Reach Out with a Personalized Message Generic DMs rarely work. A good outreach message should: Influencers are more likely to respond when they feel chosen, not mass-contacted. 9. Start Small and Test Performance Before committing to long-term collaborations: Testing helps you identify which influencers genuinely deliver results for your brand. 10. Build Long-Term Influencer Relationships One-time collaborations can work, but long-term partnerships build stronger trust. Benefits include: Influencers who believe in your brand create content that performs better naturally.

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How Much Do Marketing Agencies Charge for Social Media Management in 2026?

/ February 9, 2026

How Much Do Marketing Agencies Charge for Social Media Management in 2026? In 2026, the cost of social media management charged by marketing agencies depends on the scope of work, platforms managed, content quality, and the level of strategy involved. On average, marketing agencies in India charge between ₹15,000 and ₹1,20,000+ per month for social media management. As brands demand stronger engagement, better content, and measurable results, social media management has evolved into a strategy-driven service rather than just posting content. Average Pricing by Business Type Small Businesses & Startups ₹15,000 – ₹30,000 per monthThis typically includes basic content creation, posting on 1–2 platforms, captions, and limited strategy support. Ideal for brands that want consistent visibility without aggressive growth goals. Growing Brands & SMEs ₹30,000 – ₹60,000 per monthAt this level, agencies offer content strategy, regular posts and reels, audience behavior tracking, performance analytics, and brand-focused content planning. This is where growth-oriented social media management begins. Established Brands & Ecommerce Companies ₹60,000 – ₹1,20,000+ per monthThese packages include advanced content creation, high-quality video and UGC content, paid social media support, influencer collaborations, detailed reporting, and active community management. What Influences Social Media Management Pricing? Several factors affect how much a marketing agency charges: Why Social Media Management Costs More in 2026 In 2026, social media management is no longer about simply posting content. Brands expect strategy, creativity, performance tracking, and ROI-driven growth. Agencies are now responsible for aligning content with business goals, which naturally increases pricing. Brands are paying more — not for activity — but for results. Sochify’s Social Media Management Pricing At Sochify, we focus on strategy-first social media management designed for brands that want real growth, not just posts on a calendar. Our pricing is structured to suit growing brands and SMEs that want consistent content, strong branding, and scalable performance without enterprise-level costs. Final Takeaway If you’re only looking for basic posting, lower-cost packages may be enough. But if your goal is growth, leads, or sales, investing in a strategy-driven social media management service delivers far better long-term returns. Choosing the right agency in 2026 isn’t about the cheapest price — it’s about finding a partner that understands your brand and helps it grow.

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